Apollo Tyres Ltd announces to broaden its association with Manchester United to include its Vredestein brand
Vredestein targets European and North American growth through association with Manchester United
Apollo Tyres, one of the leading global tyre companies, has a long association with Manchester United as its ‘Official Global Tyre Partner’. The company today announced expanding the scope of the partnership with the Club to include its Vredestein tyre brand.
The move is part of its ambitious growth strategy for the Vredestein brand across Europe and North American markets, providing a perfect platform for the recently unveiled, new dynamic visual identity and delivering a high level of visibility for the Vredestein brand.
“We are really excited to be partnering the Vredestein brand with Manchester United, along with the Apollo brand. It signifies both our commitment to driving the growth of Vredestein Tyres and reflects the power of the partnership that we have experienced with the growth in global brand awareness of our Apollo Tyres brand,” Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres Ltd said.
The alignment of the Vredestein Tyres brand with Manchester United is compelling, as they share many common attributes. The Club and the brand are top performers in the premium segment for over 100 years, have lived through the same European history and have iconic reputations for success – Vredestein with its multiple award-winning tyres and Manchester United’s English Premier League and European trophies. Importantly, they both share the same drive for continued and further success based on best-in-class performance.
“Together Manchester United and Apollo Tyres have experienced huge success in raising brand awareness amongst our global audience and we look forward to replicating this in Europe and North America for Vredestein.”
The Vredestein Tyres brand will be seen on the pitchside advertising boards at Manchester United home games, reaching a truly global audience. Additionally, once circumstances permit, consumers and business partners will experience the partnership across social platforms, in-store imagery, consumer competitions to win MU signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools. The partnership deployment is aimed at increasing the global footprint of Vredestein’s business partner network as well as supporting that network through the reinforcement of Vredestein Tyres as a household name.
Manchester United’s Director of Partnerships, Sean Jefferson, comments:
“The inclusion of the Vredestein brand demonstrates the strength and consistency of our partnership. Together Manchester United and Apollo Tyres have experienced huge success in raising brand awareness amongst our global audience and we look forward to replicating this in Europe and North America for Vredestein.”