Apollo Tyres appoints new Key Account Manager for Car Dealership division

Apollo Tyres Ltd has appointed Denis Virelli as a new Key Account Manager for its Car Dealer Channel and OEM business in Germany, effective immediately. This strategic hire underscores the company’s commitment to strengthening partnerships and accelerating growth with OEMs and car dealerships nationwide.

Virelli brings a wealth of automotive and tyre industry expertise, having previously been responsible for sales at another tyre company. The 43-year-old has also held senior roles in the car rental industry focusing on sales and quality management, and has led teams involved in trade- and consumer-focused customer service.

“As Key Account Manager, Denis will play a key role in shaping and further developing our dealership business,” says Alexandra Matuko, Head of Cluster Central Europe at Apollo Tyres Ltd. “His proven track record in sales and his deep understanding of customer needs make him a valuable addition to our team.”

Apollo Tyres continues to invest in its German operations, with the Car Dealership division positioned as a key growth area in its regional sales strategy.